55
lip stain
Worth a lookShows a $6.6M/yr market, but a deep review moat (12,687 avg reviews) keeps it on the watch list.
Market size
Incredible$6.6M$6.6M/yr · 14.4M searches
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$13.65avg listing price — sweet spot $15–$100
Price range
Good$5.01–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Review moat
Bad12,686.95avg incumbent reviews — the moat a new listing must climb