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lip serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Great+62.5%90-day search growth — must beat 0% to launch
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,315.17avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.19avg listing price — sweet spot $15–$100
Market size
Okay$208K$208K/yr · 402K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$10.85–$11.56cheapest to priciest tracked listing — scored on the share inside $15–$100