59
lip scrub
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Great$1.5M$1.5M/yr · 2.2M searches
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$2.73–$27.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,069.28avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Growth
Bad-32.5%90-day search growth — must beat 0% to launch