45
lip scrub for dark lips to lighten
Skip itPrices mostly outside the sweet spot ($4.07–$16.05) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,746.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.40avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$77K$77K/yr · 142K searches
Price range
Bad$4.07–$16.05cheapest to priciest tracked listing — scored on the share inside $15–$100