39
lip scrub brush
Skip itPrices mostly outside the sweet spot ($2.09–$9.38) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,682.81avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$89K$89K/yr · 159K searches
Avg price
Bad$5.38avg listing price — sweet spot $15–$100
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Price range
Bad$2.09–$9.38cheapest to priciest tracked listing — scored on the share inside $15–$100