35
lip products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Market size
Okay$107K$107K/yr · 294K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad82,003.3avg incumbent reviews — the moat a new listing must climb
Price range
Bad$5.41–$10.53cheapest to priciest tracked listing — scored on the share inside $15–$100