69
lip plumper
Worth a lookShows a $2.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.2M$2.2M/yr · 4.9M searches
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$4.47–$58.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.99avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,223.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand