48
lip makeup
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Market size
Good$355K$355K/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$1.06–$25.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad13,753.68avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.0%90-day search growth — must beat 0% to launch