50
lip liner marker
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$5.00–$32.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$552K$552K/yr · 1.5M searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.75avg listing price — sweet spot $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,443.89avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand