59
lip kit
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$2.68–$38.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$495K$495K/yr · 1.6M searches
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,010.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.2%90-day search growth — must beat 0% to launch