60
lip gloss
Worth a lookShows a $7.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$7.8M$7.8M/yr · 21.1M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$2.25–$31.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Review moat
Bad22,016.19avg incumbent reviews — the moat a new listing must climb