47
lip gloss base
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.71avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$5.58–$71.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,452.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$171K$171K/yr · 243K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-20.1%90-day search growth — must beat 0% to launch