30
lip butter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.58–$20.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,074.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.51avg listing price — sweet spot $15–$100
Market size
Okay$104K$104K/yr · 272K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand