48
lip balm tin
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$1.79–$31.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.64avg listing price — sweet spot $15–$100
Review moat
Okay3,138.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 96K searches
Growth
Bad-21.9%90-day search growth — must beat 0% to launch