44
lip balm 12 pack
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Price range
Good$3.41–$31.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,878.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 99K searches