47
lip applicator
Skip itPrices mostly outside the sweet spot ($3.08–$10.18) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,049.48avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Bad$98K$98K/yr · 149K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Avg price
Bad$6.38avg listing price — sweet spot $15–$100
Price range
Bad$3.08–$10.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand