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lily of the valley perfume
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$18.87avg listing price — sweet spot $15–$100
Price range
Good$7.57–$34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good707.71avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 79K searches