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lilac soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Growth
Great+66.0%90-day search growth — must beat 0% to launch
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Price range
Good$4.00–$27.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$125K$125K/yr · 69K searches
Review moat
Bad6,592avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand