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lilac perfume
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.51–$24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,390avg incumbent reviews — the moat a new listing must climb
Market size
Good$282K$282K/yr · 377K searches
Brand share
Bad100%top-5 brand share — brand-locked demand