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lilac lotion
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Price range
Great$7.02–$50.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.7%90-day search growth — must beat 0% to launch
Review moat
Okay1,634.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad$60K$60K/yr · 45K searches