55
light up scrunchies
Worth a lookShows searches that convert (8.7% search→purchase), but a small market ($128K/yr) keeps it on the watch list.
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.18–$34.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay1,954.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Market size
Okay$128K$128K/yr · 106K searches
Signals No Dominant Brand