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light pink hair dye
Skip itA deep review moat (20,882 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$8.21–$35.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$160K$160K/yr · 259K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Review moat
Bad20,881.5avg incumbent reviews — the moat a new listing must climb