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light hold pomade
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,848.38avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.58–$21.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 19K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand