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light brown eyeliner
Worth a lookShows low returns (0.6%), but a small market ($41K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.05–$22.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.14avg listing price — sweet spot $15–$100
Review moat
Bad25,175.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 66K searches