50
light blue nail polish
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($1.39–$11.84) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+80.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad8,890.58avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.24avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 172K searches
Price range
Bad$1.39–$11.84cheapest to priciest tracked listing — scored on the share inside $15–$100