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lice comb
Worth a lookShows searches that convert (14.6% search→purchase), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 1.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$4.06–$23.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.08avg listing price — sweet spot $15–$100
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,013.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf