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less is norse opi nail polish
Skip itA small market ($59K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.25–$23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.64avg listing price — sweet spot $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Review moat
Bad16,584.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 169K searches