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lemon verbena hand soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Price range
Great$4.65–$49.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$265K$265K/yr · 84K searches
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad34,754.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand