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lemon turmeric & kojic acid brightening soap
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.11avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad18,664.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$7.35–$15.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$2K$2K/yr · 13K searches