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lemon hand soap refill
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Okay+19.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Price range
Okay$4.07–$19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$123K$123K/yr · 69K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad18,601.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf