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lemoda hair
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 1.8M searches
Competition
Great38%top-5 click share — an open shelf
Review moat
Good1,146.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$161.41avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Bad$64.44–$223.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale