68
leg wax
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.17–$60.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.90avg listing price — sweet spot $15–$100
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Market size
Okay$240K$240K/yr · 398K searches
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,111.53avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand