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leave in conditioner
Launch itA $12.7M/yr market growing +3.3% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$12.7M$12.7M/yr · 10.6M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Price range
Good$4.21–$36.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.3%90-day search growth — must beat 0% to launch
Review moat
Bad14,788.84avg incumbent reviews — the moat a new listing must climb