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lead wipes
Worth a lookShows searches that convert (16.9% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Conversion
Incredible16.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$24.39avg listing price — sweet spot $15–$100
Price range
Great$8.79–$62.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good514.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$641K$641K/yr · 156K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand