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le labo rose 31
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great118.92avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.4M$1.4M/yr · 484K searches
Avg price
Great$86.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$13.04–$275.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price