42
le labo noir 29
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible55.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$75.57avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay$9.18–$238.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$72K$72K/yr · 58K searches
Growth
Bad-22.5%90-day search growth — must beat 0% to launch