60
le labo discovery set
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 1.4M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$73.41avg listing price — sweet spot $15–$100
Review moat
Great333.18avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.22–$240.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.2%90-day search growth — must beat 0% to launch