47
lawless forget the filler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Price range
Great$14.58–$45.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good702avg incumbent reviews — the moat a new listing must climb
Market size
Good$363K$363K/yr · 503K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand