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lavender soap
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.91avg listing price — sweet spot $15–$100
Price range
Great$3.64–$64.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$739K$739K/yr · 338K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad9,732.56avg incumbent reviews — the moat a new listing must climb