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lavender nail polish
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$1.22–$19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.35avg listing price — sweet spot $15–$100
Review moat
Bad15,522.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 162K searches