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lavender lotion
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$4.82–$44.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$609K$609K/yr · 428K searches
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad13,201avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand