50
lavender hand soap
Worth a lookShows low returns (0.3%), but a deep review moat (22,730 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Market size
Good$319K$319K/yr · 177K searches
Avg price
Okay$11.13avg listing price — sweet spot $15–$100
Price range
Okay$3.20–$23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad22,730.19avg incumbent reviews — the moat a new listing must climb