47
lavender hand soap refill
Skip itA deep review moat (16,280 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Price range
Good$3.96–$29.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$182K$182K/yr · 96K searches
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad16,279.62avg incumbent reviews — the moat a new listing must climb