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lavender hair spray
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Growth
Okay+12.0%90-day search growth — must beat 0% to launch
Price range
Okay$6.58–$20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,244.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 22K searches