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lavender hair dye
Worth a lookShows low returns (1.1%), but a small market ($65K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Avg price
Good$14.85avg listing price — sweet spot $15–$100
Price range
Good$7.20–$30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.0%90-day search growth — must beat 0% to launch
Review moat
Bad19,478.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 138K searches