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lavender gel nail polish
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$3.80–$25.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Avg price
Okay$8.93avg listing price — sweet spot $15–$100
Review moat
Bad11,886.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad$29K$29K/yr · 56K searches