40
lavender epsom salts for bath
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Market size
Good$422K$422K/yr · 186K searches
Price range
Okay$4.36–$23.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Review moat
Bad15,552.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand