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lavender body wash
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.73–$34.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$409K$409K/yr · 339K searches
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,258.23avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand