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lavender body powder
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.61–$35.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.28avg listing price — sweet spot $15–$100
Review moat
Okay2,975.53avg incumbent reviews — the moat a new listing must climb
Market size
Okay$109K$109K/yr · 98K searches
Brand share
Bad99%top-5 brand share — brand-locked demand