60
lash tweezers
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 1.5M searches
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.04–$23.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,450.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Growth
Bad-1.6%90-day search growth — must beat 0% to launch